November 26, 2018

Last week we shared the 3-Part Rule we use to shop holiday sales responsibly: 1.) limit ourselves to two educational tools, 2.) only two new “toys”/pricier gadgets, and 3.) always take advantage of the season’s savings on tools that will pay us back in the next 6 months! Today we filtered our shopping cart full […]

September 5, 2018

Should you pay to advertise on Facebook? The number one mistake portrait photographers make when it comes to Facebook Ads is.. well, not using them! Facebook is not only the world’s leading social site with over two billion active monthly users (at least twice the size of most other big-name competitors according to TechCrunch data), […]

September 1, 2018

How to Book New Clients with Facebook Ads What do you call a person you’ve never met, but whom you’re desperate to turn into a paying client? The answer — a “cold lead.” Sounds like the start of a stupid joke, right? But there’s nothing funny about a potential client going cold when you’re starving […]

September 1, 2018

Your Backstory. (Is studio software for you?) I’m willing to bet your business story is very similar to ours. We began as hobbyists who somehow turned our passion for photography into a full-time job. Where are you on your path? Our transition into professional photography took place 10 years ago for us. Business and life […]