Should you pay to advertise on Facebook? The number one mistake portrait photographers make when it comes to Facebook Ads is.. well, not using them! Facebook is not only the world’s leading social site with over two billion active monthly users (at least twice the size of most other big-name competitors according to TechCrunch data), […]

How to Book New Clients with Facebook Ads What do you call a person you’ve never met, but whom you’re desperate to turn into a paying client? The answer — a “cold lead.” Sounds like the start of a stupid joke, right? But there’s nothing funny about a potential client going cold when you’re starving […]

How to Avoid the Looming Facebook BLACKOUT! [with Phillip Blume] Want more information on this article? Watch the related video below. Or to view the published version of this article and others written by top photographers, subscribe and view the December 2017 issue of Shutter Magazine, the industry’s leading professional photography magazine available online and at Barnes […]

Are you ready for SEO changes coming this April? ———- If you haven’t heard, a sea change is coming to Internet rankings next month. And it could affect you, photographers. But don’t panic! Dealing with it now is best for your business anyway. During April, Google is expected to begin dropping from its initial search […]