They arrived hand-in-hand at the Arch in downtown Athens, smiling ear to ear. A couple in love. Then as the rain began coming down in buckets, just moments after snapping the first photo of their engagement session, the real “Christina and Graham” came out. And you know what I loved about it — nothing changed! […]

Should you pay to advertise on Facebook? The number one mistake portrait photographers make when it comes to Facebook Ads is.. well, not using them! Facebook is not only the world’s leading social site with over two billion active monthly users (at least twice the size of most other big-name competitors according to TechCrunch data), […]

How to Book New Clients with Facebook Ads What do you call a person you’ve never met, but whom you’re desperate to turn into a paying client? The answer — a “cold lead.” Sounds like the start of a stupid joke, right? But there’s nothing funny about a potential client going cold when you’re starving […]

The Pros and Cons of Becoming a Wedding Photographer: It’s not all black-and-white So you think you want to become a wedding photographer? Be careful what you wish for. Yes, it’s true what they say: A career in wedding photography has the potential to become quite lucrative. For my wife Eileen and me (The Blumes), […]